How to make remote sales enablement work

Continue scrolling to learn why remote sales enablement is key for Linkedin's sales success in 2020.  

B2B Sales in 2020

Social distancing has reduced the amount of high-quality buyer interactions. 

 

But what most of them don't realise is that these channels are overcrowded and buyers are more distracted than ever before.

 

B2B marketing and sales try and compensate by utilising digital channels. 
 

01/ 03

B2B buyers often struggle to make purchases, with 77 percent of them stating their last purchase was complex or difficult. Research suggests that customers go through six “jobs” before feeling satisfied enough to follow through with a purchase. 

 

1.    Identify the problem.

2.    Explore the solutions.

3.    See if the purchase meets their requirements.

4.    Select a supplier.

5.    Validate and be sure of the product.

6.    Get consensus on the product amongst the team.

02/ 03

Research indicates that buyers who perceive the information they receive as helpful are 2.8 times more likely to experience purchase ease, three times more likely to purchase a greater amount and have less buyer’s regret. 

 

B2B marketing and sales can start improving remote buyer engagement by identifying the information that would help customers at all points of the journey. Let’s take a look at three things B2B marketing departments can do that will help sales teams to create better buyer interactions.

03/ 03

Remote Sales Tactics

One often underutilised resource are product or operations specialists, who can share knowledge that makes the purchasing process easier. 

 

These specialists are typically part of sales conversations, but when they work with marketing, they can offer valuable information that can impact a buyer at specific points of the journey. Marketing can bring them in to assist with content production, particularly videos and webinars. 

01/ 03

You likely already have a database of your contacts in different categories. Take it to the next level by producing content that is more personalised and useful. Speak to the common traits of each segment.

 

All buyers are not alike, and businesses need to communicate so buyers feel as if they are the only priority. Personalising information that caters to their specific needs or sharing personalised content that shows off your business’s product or services can help forge lasting connections. 

02/ 03

Immersive content engages audiences and prospects. Moving these experiences online involves creating audio and visual content that takes traditional content experiences to the next level.

 

Content formats such as video presentations with high production value, interactive brochures, and personalised websites are just a few examples of new content experiences that have emerged during the pandemic. Sales can share this collateral with their prospects and set your business apart. 

03/ 03

ConnectXP

Continue scrolling to learn how ConnectXP can help your sales and marketing teams increase market engagement levels. 

ConnectXP Overview
  • Designed for B2B marketing

  • Personalised microsites in minutes

  • Easier than Powerpoint

ConnectXP was developed based on the market need for better buyer engagement across marketing and sales activity. While many B2B enterprises have shifted their marketing and sales activity to digital channels during the pandemic, many are struggling to generate engagement.

The device-agnostic experience ConnectXP offers is as structured as a Powerpoint presentation, yet interactive like a microsite. 

The page you're looking at right now was built in 30 minutes using ConnectXP by a person with no coding expertise. 

 

  • Designed for B2B marketing

  • Personalised microsites in minutes

  • Easier than Powerpoint

Key Benefits:

  • An immersive, interactive and personalised content experience for your most valuable prospects
  • Little skill and effort required to create new pages
  • Your educational content paired with a visually striking design has the power to generate high-quality target market interactions

 

  • Designed for B2B marketing

  • Personalised microsites in minutes

  • Easier than Powerpoint

ConnectXP can be utilised to support a range of marketing and sales tactics:

  • Company overview presentations
  • Content curation for account-based marketing
  • Event invites/promotion
  • Whitepaper promotion 
  • Webinar promotion
  • Research presentation
  • On-boarding 

 

Request A Demo

If you would like to learn more about ConnectXP and
how it can help your business, get in touch here.

ConnectXP Overview
  • Designed for B2B marketing

  • Personalised microsites in minutes

  • Easier than Powerpoint

ConnectXP was developed based on the market need for better buyer engagement across marketing and sales activity. While many B2B enterprises have shifted their marketing and sales activity to digital channels during the pandemic, many are struggling to generate engagement.

The device-agnostic experience ConnectXP offers is as structured as a Powerpoint presentation, yet interactive like a microsite. 

The page you're looking at right now was built in 30 minutes using ConnectXP by a person with no coding expertise. 

 

  • Designed for B2B marketing

  • Personalised microsites in minutes

  • Easier than Powerpoint

Key Benefits:

  • An immersive, interactive and personalised content experience for your most valuable prospects
  • Little skill and effort required to create new pages
  • Your educational content paired with a visually striking design has the power to generate high-quality target market interactions

 

  • Designed for B2B marketing

  • Personalised microsites in minutes

  • Easier than Powerpoint

ConnectXP can be utilised to support a range of marketing and sales tactics:

  • Company overview presentations
  • Content curation for account-based marketing
  • Event invites/promotion
  • Whitepaper promotion 
  • Webinar promotion
  • Research presentation
  • On-boarding 

 

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